[ANNOUNCEMENT] Change of Logo and Brand Identity

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[ANNOUNCEMENT] Change of Logo and Brand Identity

Dear: Esteemed Customers and Partners!

First of all, INFINITY LOGISTICS would like to send our sincere thanks to our esteemed Customers and Partners who have always trusted to use our services and accompanied us in the past time.

In response to the precious affection of our valued customers and partners, Infinity Logistics is constantly innovating and creative to develop, as well as to motivate ourselves to bring the highest quality and the most efficiency of services.

More than 11 years continually in business (2011-2022), with our motto “Always dedicated to serve to bring satisfied smile to customers”, together with our determination to build a strong development strategy for the business in the future, from December 12th, 2022, Infinity Logistics officially select the new Logo to represent our brand image – marking the company’s innovation and affirming our brand’s prestige.

Infinity Logistics Co., Ltd officially announced the change of brand identity as follows:

Our brand name:      INFINITY LOGISTICS COMPANY LIMITED

Our field:  Providing Projects Logistics service and Heavy transportation

INFINITY LOGISTICS’ Old and New Logo

 

IMAGES AND MEANING OF THE NEW LOGO SYMBOL

The new logo symbol is styled according to the Infinity sign by two symmetrical “I” letters, creating movement, continuity, expressing diversity, development and constantly moving towards a sustainable future.

Along with that is the association of the interference of advantages to create a value chain that bring benefits to our valued Customers and Partners.

The symbol with modern, firm language of the industry, and the high globalized technology.

The Red Color is associated with strength, determination, a symbol of victory and luck.

The Blue Color is associated with the color of the sea and the sky, representing loyalty, trust, confidence and wisdom.

 

SLOGAN MEANING

Slogan – Explore New Frontiers

The old slogan is preserved because it carries the identity and the culture of the business. Despite changing the logo identity, the core of the business is still the same which is always finding and conquering new challenges, always dedicated to serve our esteemed customers with wishing to bring the highest value to customers when using our services.

IDENTIFICATION SIGN

                 

Changing the brand identity will be the beginning for a new development strategy to bring the brand INFINITY LOGISTICS to a higher level, create a clear brand mark for customers and meet needs of customers better. With this, INFINITY LOGISTICS hope to continue receiving support as well as cooperation from our esteemed customers and partners in the coming time.

Thank you and best regards,

Ho Chi Minh City, December 9th, 2022

PRESIDENT & CEO

MR. NGUYEN VAN LUC (BRUCE)

 

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